Case study

The Void

Two London theatre shows needed an audience. I ran the full Meta campaign end to end and made everything that ran in it.

Role: Full Meta campaign, set up and run end to end
Video promo, edited in CapCut
Static ad creatives
Ad copy and messaging
Audience targeting and campaign management
Scope: Meta Ads
Video
Copywriting
Timeline: 2026

The campaign, end to end

The creative and the Meta campaign that ran it, made and managed by one person.

01

The creative

It starts with the creative, so there is something worth running: a video promo cut in CapCut to carry the tone of the shows, static posters and stories designed in Illustrator and Canva, and copy written to stop the scroll.
02

The campaign

Then the full Meta campaign, set up and run end to end across Facebook and Instagram: structure, audiences, budgets and daily tuning, turning attention into filled seats.

The results

A selection of the ad creatives that ran across the Meta campaign.

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