Case study
PsychED Lab
A clinical psychologist needed a practice that existed properly online, not a template. I run the whole thing end to end, brand to infrastructure, and keep it growing.
The full stack, end to end
Brand, build, growth and the tools behind it, run from one place.
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01
Brand
It starts with the brand: a warm, clinical, simple identity designed in Illustrator and a Canva template system, so it represents her everywhere, from the first post to the last.
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02
Build
Then the home for it: a static Astro site that scores 100/100 on Lighthouse, on Cloudflare for hosting, DNS and security. Fast and calm, built to last without a pile of plugins.
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03
Grow
With the foundation set, the growth: Meta and Google ad campaigns, a consistent Instagram, the Google Business profile, and a steady stream of content, pulling the right people in.
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04
Run
And the engine room: Google Workspace for the inbox and tools, Analytics and Search Console to see what is working, so the whole thing keeps improving instead of guessing.
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The results
The site we built, and a sample of the Instagram content that keeps it growing.